Feb 7, 2016

Review: L'Oreal True Match Lumi Cushion Foundation

Recently, I set out on a mission to see if I could find a drugstore foundation that performs as well as some of the high end brands.  When I saw the TV ads for the L'Oreal True Match Lumi Cushion-Buildable Luminous Foundation, I decided it would be first up in my experiment. 

A few weeks ago, I was near a Walgreen's so I decided to swing up in there and peruse the cosmetics department to see if they had it. Unable to find it in the regular L'Oreal section, I happened upon a  small display in an aisle of the cosmetics department that features new products. The full line of colors weren't available in the small display so I got the darkest color they had, Creme Cafe-W8.  The colors are separated by 3 categories--cool, neutral and warm.  

The product comes in a deep compact with a rose gold top and the rest of the package is white.  Very pretty.  The underside of the top has a mirror and the sponge applicator sits on top of the lower portion of the compact.  After you remove the applicator, you have to unsnap the top to the bottom part of the compact to gain access to the actual product.  True to its name, the product is soaked into a cushion. The packaging is very secure and convenient for travel or carrying around in a purse.

To apply, I simply tapped the sponge applicator on the cushion of foundation.  I initially used the provided sponge to apply the foundation in spots on my face, then I used my beauty blender smooth the product all over my face.  As soon as I started applying it, I knew the color wasn't going to work for my skin tone.  It was too light, but it did have a luminous finish as claimed.  I never quite figured out if it was the color or the finish, but I simply didn't like the way it looked on my skin. Since it claimed to be buildable, I did apply a 2nd layer of it to see if it would smooth out a bit, but no luck. Despite the color being wrong, I wore it all day just to see how it performed.  As the day went on, I kept doing mirror checks to see if my mind was changing about this foundation.  My mind really didn't change once I started to notice the pinkish streaks on my skin.  This foundation does come in one shade darker than the one I purchased.  If L'Oreal wants this one to be a hit, I'd highly suggest they offer more colors, as well as offer retailers a display that gives more information on how to choose the right color based on undertone.

The finished look.  

I paid $16.99 at my local Walgreen's store for the L'Oreal True Match Lumi Cushion foundation.  To me, the price point is a little high for a drugstore foundation.  The packaging probably plays a huge part in the price as opposed to the product itself.

Would I buy it again (in a different color) or recommend it to a friend?  No.  I've used other drugstore foundations that come in a wider array of colors and perform better than this brand did.  

*Link to YouTube review: https://youtu.be/o5uC5zM6S1M