First of all, I only paid $8.99 for this foundation at my local Target store. What drew me in further to make the purchase was its claims. Dream Velvet claims to be both a little matte and a little hydrating at the same time. I tried my first matte foundation a few months ago and it was a total fail for my 40+ skin. With that experiment, I learned that a totally matte foundation was not a good fit for the fine, barely visible lines on my face. The drying finish made those fine lines stand out as if they had concrete on them. Now back to the Maybelline Dream Velvet...it comes in a 1 ounce tube, which is very convenient because it keeps you from wasting product and unless you puncture a hole in it or don't screw the top on tight enough, it is very portable. The texture of this foundation is very thick with a gel like consistency which for me was another plus because I didn't feel like I needed a lot of product to cover my entire face. The color choices for deep toned skin were limited so I went for the darkest shade, Coconut because I learned from my last experiment that I would rather a foundation be too dark than too light. True to it's name, it did have a soft matte finish which served to lessen the appearance of the fine lines around my mouth and eye area. With one application, I got pretty good coverage and I didn't feel it was necessary to apply another layer. One application left my skin looking smoothed out and true to it's name, velvety. The day I tested the performance of this foundation, I had it on for almost 10 hours and I did face checks though out the day. It wasn't until I arrived home and did my last check that I started to notice a little oil peaking through on my cheeks, but it was nothing a little powder or blotting paper couldn't handle.
|This was how my face looked after about 6 hours. Still looking fresh with no oiliness, but as you can see my face is a little darker than my chest, but once my skin tans a little this summer it will be the perfect shade.|
Now for the con. Notice I said "con", as in singular. All cosmetic companies need to understand that black women come a WIDE array of hues, tones and colors. The bottom line is we need cosmetic companies to invest in experts that can show them the extended range of colors they can create and market to black women because we will BUY. With that being said, I think the con of the Maybelline Dream Velvet Soft Matte Hydrating Foundation is clear. Only the 2 darkest colors would be a good fit for women with darker skin, which means a large number of black women wouldn't even consider purchasing this foundation.
Overall, I must admit that I LOVE this foundation and I have consistently used it as a part of my makeup routine. For the price point, it fulfills all its promises and performs excellently!